Can you run a network marketing business on complete automation? If the answer is yes where does the relationship marketing aspect fit into the model?

The truth is automation can be applied to network marketing but let’s face facts; given the nature of the business how do you hope to keep people in your business if you can’t connect with them? How do you offer personal advice and encouragement?

People crave proof and credibility in the network marketing business. Ann Sieg has given network marketers the blueprint for using online attraction marketing principles in The Renegade System.

Using the power and leverage of the internet to attract prospects into your business funnel is the new wave of MLM prospecting.

One of the concerning aspects with online marketing though is chasing an automated way of building a network marketing business without interacting with prospects.

This is a recipe for certain business failure because no matter how powerful an attraction vehicle the internet is for bringing targeted prospects into your business, unless you take the time to interact with your prospects, then you will suffer a very low retention rate.

Just because you move your prospecting online, it doesn’t mean the same rules of relationship marketing offline don’t apply online.

Establishing A Core Relationship With Your Prospects

Using automation is fine. For example, promoting your articles online and posting them to article directories to attract people into your prospecting funnel works well. It’s a solid and gradual way of getting your message out to a targeted audience.

You write your content around selected keywords and when someone types in that keyword there is a chance they will eventually come across your article.

If you have a report for them to download then they opt in to your list. Do you just sit back and wait for them to join your primary business.

The truth is, people want to connect with other people and establish a level of trust before they even think about doing business with them.

You provide this with your follow up training and information. This is one of the powerful concepts of attraction marketing in the Renegade System which when applied, gets results.