The lack of skills most network marketers possess in attracting prospects to their business were highlighted in no uncertain terms in The Renegade Network Marketer.

Ann Sieg’s Renegade system didn’t mess around in telling it like it was and that most network marketers have been missing the mark in the laws of attraction marketing. Hands up if you’ve been prospected in the past by an MLMer whose first approach to you was to get you to take a look at a business opportunity?

Some may ask “how else was one supposed to get a response if they didn’t ask the obvious question. Well, the short answer was most people are definitely looking for something better but to hit them up with your offer from your very first conversation with them goes against the grain of attraction marketing.

The principles of attraction marketing are foreign to most network marketers yet, by applying them to their business promotion strategies, there is little doubt even the most stagnant MLM business can be kick-started into growth.

Getting Interest And Desire

Attraction marketing is more about getting to know your prospect and developing a relationship with them. Instead of charging at them like a “bull-at-a-gate” with your primary business offer, instead, offer them limitless value before you even think about talking business with them.

Your first task is to get some interest and desire. There are ways to do this other than tackling them first up. First of all, you need to make it about them and not about you. Offer them something they can use initially; give something away such as a report or offer them some training but don’t tell them that unless they do this then their world will fall apart.

For example, with the Renegade system, you will begin the pre-sell process immediately a prospect comes into their funnel. The training begins immediately whether your prospect joins your business or not. This concept is foreign to most MLMers.

You suddenly become important to your prospects future business plans in fact, you become someone they will most likely want to do business with.