Website analysis should form part of your website maintenance schedule - both your own websites and that of your competitors.

Webmasters spend too much time worrying about how to get their sites further up the rankings when they can get solid clues just by studying their competitors. Portal Feeder 2.0 teaches correct website analysis methods to it’s members and say it should form an important part of your business.

One of the secret weapons contained within the Portal Feeder suite of tools is a nifty little application called Website Analyzer . Not only can you assess your own sites but it will also get the lowdown on the opposition.

If you think that’s a little sneaky then welcome to the world of online marketing. If you had the top rated site in your niche don’t you think your opposition will be studying your website. Sure they will.

One thing to remember about being an internet marketer is to not let your emotions get in the way of good rankings. Too many webmasters get a little precious about their creations often times forgetting the reason they were created in the first place. This is the advantage of Training under the Portal Feeder 2.0 curriculum.

What they should be doing is admiring what their competitors are doing. Admire the way they’ve held a constant grip on the front page for a competitive keyword. Admire the fact they have several terms ranking on the first page results of all the major search engines online. Then they need to get a piece of the action for themselves.

Website analysis has been going on for almost as long as the internet has been around. It’s just become more prevalent in the last few years as the internet gets more and more crowded; as more competitors tussle for those precious front page positions.

So who should you study? The rule of thumb is to go no more than ten deep, in other words, the first ten sites which come up in the search results for your chosen search term. Don’t go any deeper because you’ll spend a lifetime analyzing.

Some of the things you’ll need to make a note of are the site’s age, number of backlinks, number of quality links, number of backlinks in Yahoo, how many pages the site has indexed, it’s PR rank, the strongest performing pages, structure, internal link structure plus heading and title tags.

The site’s which have been around for some time will be hard to shift so don’t worry about trying to shift them as site age is almost the true immovable object. However, many of the other factors you can do something about. You can get your site to a stage of being competitive and that’s what it’s all about.

The training environment within Portal Feeder 2.0 teaches website analysis tactics and preaches that by performing it, you’re also expanding your own knowledge, lessening your learning curve quite considerably.