One can say that there have been roughly three generations of on page website advertising technologies used thus far on the Internet. This article will provide a brief overview of the advantages and disadvantages of each, and will provide information on the current technology of on page advertising being used, as well as where to find it for the best value for money.

From the late 1990’s, the most common form of on page advertising were banner ads. Visitors quickly became “ad blind” to these banners, and would usually ignore them knowing that they were ads. Then we saw a proliferation of the first generation of popups appearing. These would work by opening a new browser window either in front of or behind the user’s existing browser session. These were very intrusive and annoying, and the remedy quickly came in the form of popup blockers to automatically block them. Now most browsers come with these popup blockers installed by default on one of more of the browser’s toolbars.

The next, or second generation, of popup technology are referred to as dhtml popups. These are less intrusive as they don’t actually open up a new browser session but instead overlay a window or a note popup over and within the existing browser session. These are less irritating to visitors, but can still cause irritation to some as they can obscure what you are trying to read, plus some people are put off by windows swirling and flying in from all directions and distracting them from their original purpose of visiting the webpage.

Advertising consultants for larger corporate clients had a challenge: they needed to ensure that the companies that were their bread and butter were receiving a decent return on investment for their advertising dollars, and that they were receiving a worthwhile return on investment for their dollar spend. It was these consulting companies that rose to the challenge and devised a new technology known as peel away ads. These were extremely effective, and the consultants were charging their clients accordingly for the increased results they were seeing, and as a reward for their innovation.

However, this meant that the technology remained outside the realm of the home based business webmaster, due to the fact that most didn’t know how to replicate these ads and didn’t have the budget to pay to use an advertising firm’s proprietary technology.

All this changed in 2007 however, with the apparition of the Peel Away Ads package. The creators of this package had their own version of these flash based peel animations coded and put into a user friendly package affordable to even the most budget conscious webmaster!

You can see an example of this peel ad technology, as well as pick up the software package itself for only $17 at peel away ads. This includes instruction videos showing you how to implement peel pages on your site, and comes inclusive of five additional software packages including two dhtml popup creators, a desktop screen capture and image editing program, as well as software to enable you to add streaming audio to your website. Full help-desk support is also included should you need it to get the peel ads working on your webpage.