Master List Building with Michael Cheney - A Review

If you have been around internet marketing for even a short time, you will have heard the phrase “the money is in the list”. Of course this does not only relate to marketing on the internet. All businesses and not-for-profit organizations keep mailing lists of customers, prospects, donors, and so on. The difference in internet marketing is how the list is kept and used: it is opt in email list marketing rather than physical mailing. This means it is very easy to send information to your list - you can email thousands of people every day, if you want to, as long as you keep within the spam laws. If you did the same thing by physical mail, your printing and shipping costs would be huge!

Most internet marketers start an opt in list using the ’squeeze page’ method: giving something away for free in return for the prospect’s email address. This usually works very well, especially if you can give away something that is attractive to your target subscribers, but how do you get them to visit your website to see your free offer in the first place? One way is to use giveaway events, but Michael Cheney (of Michael’s Traffic Videos) built his list of over 20,000 people in a completely different way, and this 87 minute audio interview will tell you how. It is an interesting tactic and I wonder how many internet marketers have built such a large list using only this method? Or even dreamed that it was possible?

Internet marketers often say that you can hope to make $1 a month per subscriber from your list. That would mean Michael is raking in $20,000 from his subscriber list alone. Some marketers claim to reach much higher profit levels than this. I am not sure where this ‘average’ $1 figure comes from or how accurate it is but I do know that if you want to get anywhere near it, you must know how to treat your list. That means knowing when to email them, what to send them, how to get them to buy from you instead of from the other marketers who are sending them the same offers - in other words, how to build a profitable mailing list. You will discover more about this plus other aspects of lucrative opt in email list marketing in Michael Cheney’s new Master List Building interview at http://www.masterlistbuilding.info