I’m going to save you $47, or maybe $197 (ever notice every ebook and internet product ends with a 7?) with this little piece of advice: Learn About Your Customer . There is it. Plain and simple. Too simple you’re thinking? Think again. Its been a constant message for successful salesmen for generations. The internet is no different. If you know your demographic, you will convert, and make the sale.

By understanding what your customer needs, you stand a much better chance of selling him / her a product they really need. If you are selling vacuum cleaners (or ebooks about carpet cleaning) to someone with a dirt floor, you wont convert. Instead, get to know your customers needs and wants. What motivates them? What product could they really use? Sell them a broom if that is what they need.

Your customer got into their hobby or interest for a reason. Do you know what that reason is? How well can your product address their needs. Sure, a slick sales page may get a couple of sales by creating a need or want. Its much easier to be a lemonade salesman on a hot summers day than trying to convince passersby that you’re lemonade is the best on a cool spring day.

That right there is the simplest message I could give you: sell to your customer’s needs. Its really that simple