Master List Building with Michael Cheney - A Review

If you have been around internet marketing for even a short time, you will have heard the phrase “the money is in the list”. Of course this does not only relate to marketing on the internet. All businesses and not-for-profit organizations keep mailing lists of customers, prospects, donors, and so on. The difference in internet marketing is how the list is kept and used: it is opt in email list marketing rather than physical mailing. This means it is very easy to send information to your list - you can email thousands of people every day, if you want to, as long as you keep within the spam laws. If you did the same thing by physical mail, your printing and shipping costs would be huge!

Most internet marketers start an opt in list using the ’squeeze page’ method: giving something away for free in return for the prospect’s email address. This usually works very well, especially if you can give away something that is attractive to your target subscribers, but how do you get them to visit your website to see your free offer in the first place? One way is to use giveaway events, but Michael Cheney (of Michael’s Traffic Videos) built his list of over 20,000 people in a completely different way, and this 87 minute audio interview will tell you how. It is an interesting tactic and I wonder how many internet marketers have built such a large list using only this method? Or even dreamed that it was possible?

Internet marketers often say that you can hope to make $1 a month per subscriber from your list. That would mean Michael is raking in $20,000 from his subscriber list alone. Some marketers claim to reach much higher profit levels than this. I am not sure where this ‘average’ $1 figure comes from or how accurate it is but I do know that if you want to get anywhere near it, you must know how to treat your list. That means knowing when to email them, what to send them, how to get them to buy from you instead of from the other marketers who are sending them the same offers - in other words, how to build a profitable mailing list. You will discover more about this plus other aspects of lucrative opt in email list marketing in Michael Cheney’s new Master List Building interview at http://www.masterlistbuilding.info

I recently decided to sign back up to Jeff Walker’s email list (the guy behind Product Launch Formula). He was originally a “victim” when I culled nearly all the subscriptions I had to Internet marketer’s email lists a few months back, but since I am about to finally do my own product launch I figured it was about time to learn from the best.

Jeff’s methods are behind the launches of pretty much every big launch that has occurred in the last year or so, including StomperNet, Pipeline Profits, Mike Filsaime’s Butterfly Marketing launch early last year, everything Rich Schefren has done with Strategic Profits (Jeff consults personally with Rich and was at the seminar I attended) and pretty much any large scale Internet marketing launch you may have been exposed to.

Bear in mind though, that’s just where it’s been applied to in the Internet marketing world, which is perhaps the worst place to apply it, since it’s the market that has seen the most launches. Recent success stories are coming out of non-Internet marketing industries and that’s where I believe it is ripe for leveraging, I just wish I knew something outside of Internet marketing - hmm, maybe an editing and proofreading product launch - maybe not!

If you intend on launching something online, Jeff’s Product Launch Formula is the standard, but you get some good info just from the free list too, which you can subscribe to here -

Product Launch Formula

I’ve just bought the full product, so I should have a review in a few month’s time once I get through it. It’s been a big month for investing in Internet marketing education and travel so far, I think I have now drained my Paypal balance well and truly.

Three Basic Rules To Avoid Email Newsletter Mistakes

The email list is the key component behind most product launches and it acts as the main communication medium between the expert or company, and the prospects. This is an area you want to minimize mistakes.

Jeff offered the following three rules, which while they may seem very basic, are so critical -

1. First, be sure to always send a test email to yourself before all broadcasts.
2. Second, be sure to go through and test all links in that test email.
3. Third, if you make any changes after your test, then repeat the test with your new email.

Can you say you do all three steps above with each and every email you broadcast to your list? How about each and every blog post you write?

I know I don’t, but I should. If you want to demonstrate you’re on top of things and avoid having to adjust for errors after the fact when you have already published or sent your copy, then you need to set up rules like this and follow them each and every time, or have someone else do it for you (my plan eventually - I just want to write and have someone else test for errors).

Simple advice, but simple is always best. Thanks Jeff.

Yaro

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Original post by http://ReplytoYaro.com (Yaro Starak) and software by Elliott Back