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Good Business Writing is Essential

Tuesday 7 August 2007 @ 6:52 am

Those of us who consider ourselves writers would have at one time or the other indulged in what is known as business writing. In fact, even those of us who don’t consider ourselves writers would surely have undertaken some business writing. It is rather safe to assume that anyone who has ever written a business letter or drafted a proposal has indulged in some sort of business writing. But what exactly is this kind of writing and how does it differ from other kinds of writing.

To find the answer, it would be a good idea to ask a professional writer. Most professional writers can be found in two kinds of industries. One is advertising where they are termed as copywriters and the other is in Journalism where they are termed as reporters or sub editors. Either way, both these professionals indulge in a fair amount of business writing. For the advertising copywriter, business writing is something that he/she does in order to push the products or services of their clients to the general population. How successfully or cleverly they do this defines the quality of their business writing skills.

The journalist on the other hand is said to be indulging in business writing when they write articles or reports on business, business houses and even business personalities. These articles have the power to influence public opinion. For a journalist to be really good at business writing she or he must be able to directly relate their writing to the rise or fall of stock prices in the global or local marketplace. Not all journalists who work directly or indirectly in business writing can always achieve this aim, but nevertheless, it is a worthwhile aim for anyone who is a part of business writing.




write a Book With Stream of Consciousness

Monday 2 July 2007 @ 2:37 pm

Stream of consciousness writing, if it comes on strong, with a peculiar tone that does not flake out but remains consistent, can be highly accomplished and fascinating work. The sentences may be fragmented, but that seemed to help Harlan Ellison’s early novels in the Science Fiction genre, which flowed in the spirit of Stream of Consciousness, to create a totally new area of fiction.

If a character or a voice wants to be heard, and wants to use you a vehicle, and you agree and enjoy the exhilaration of moderate or questionable control in the writing of that voice or character, you should go ahead with it.

You don’t have to be a vehicle for Seth, the main character in the series of fabulous nonfiction Spiritualist visitation books that took the world by storm in the 1980’s. Seth first came to the nonfiction writer through a Ouiji Board, but soon he would enter her body the moment she removed her reading glasses. It appeared that Seth himself, the visiting entity, did not need the reading glasses.




Writing for Profit and How to Build a Business doing it

Sunday 18 March 2007 @ 5:48 pm

Do you want to learn about writing for profit and how to build a business doing it? It really isn’t as difficult as you might think, provided you have the writing talent and communication skills required of any writer.

Writing for profit doesn’t require a college degree. But you can’t build a business doing it unless you have excellent writing skills, so education can be quite helpful. In most cases, at least a high school diploma combined with some real-world experience is needed to succeed.

Writers are required to create everything from the newspaper articles you read to the scripts for epic movies, from every web page you visit to the technical manuals that come with your computer and other hardware. The exact area of writing that you enter for profit may be different based on your skills, preferences and past experiences. Writing can be profitable and a home-based business can be built around it or you might want to have a store-front business. That decision depends on the writing you choose.

Writing a novel is a great way to make profit, but the task is lengthy and you may want to learn how to build a business around writing that will bring income to you much more rapidly. You might want to consider writing freelance articles, either for web content, magazines, newspapers, ezines, newsletters or any other type of publication. Many magazines accept freelance articles from unknown authors. Frequently, newsletters are happy to pay for articles if they are top quality and informative on a subject their readers want to see.

Today, people are learning how to build a business doing writing for profit by jumping into the web content arena and just doing it. There are thousands of people seeking writers to write or ghostwrite articles for web content and some of these articles are probably on topics you know well.

If you have never written for profit, you probably wonder how to build a business doing it. You can find numerous online resources to help you. There are Internet-based services that, for a small fee to join and a percentage of each job, act as a clearinghouse of job postings, allowing providers to bid on jobs that buyers need to have written. Blogs are another place you may find postings about someone needing material written. Posted on these locations, you’ll find every type of writing for profit from development of resumes to sales letters to web content to business plans.

When writing for profit, you must make certain your content is interesting and well written. The subject must be meaningful to an audience and the facts must be accurate. If you are using this writing as part of your portfolio, which is necessary if you want to get into the how-to’s of starting a business writing, you’ll want to ensure it is compelling, well formatted, and that the grammar is absolutely perfect.

Learning how to write for profit and how to build a business doing it can be a lot of fun. Running your business, as it grows, can also be lots of fun. You have the opportunity to learn about lots of new topics, be creative and often you can even create your own schedule and work from home in your pajamas if you choose!




How to Hire an E-book Ghost Writer

Friday 16 March 2007 @ 5:49 pm

If you are interesting in writing an e-book but find you have a keen ability to market an e-book but not write one, then hire a ghost writer to cover the subjects you are interested in covering! One of the best ways to generate sales for a product or service is to use the help of a ghost writer to write articles for your website or even better, hire a ghost writer to write e-books.

Ghost writers who are hungry for the work don’t mind to write e-books while they are working on their own material. It pays their bills and gives them the experience as a professional writer. The best way to locate a ghost writer is to check out the service providers on a forum such as Elance Marketplace. The writers who are posting on the Elance Marketplace usually have some experience writing e-books. However, sometimes you will find inexperienced writers on Elance who haven’t written any material for a client and you may be their first one! In this case, just keep close contact with the writer to be sure the writer doesn’t take your money and run!

If you are writing an e-book using a ghost writer, then after you choose your writer via Elance or another forum, remember you are hiring the writer as a work-for-hire job. In this case, you still control the project. The writer is an independent contractor but professionals realize that during the time they are contracted to do a job, they need to abide by your instructions to complete the job to your satisfaction.

Ghost writers are usually happy to stay in the shadows and work according to your guidelines and wishes but if you find the work is not what you had in mind, then quickly bring their attention to how you would like to see certain aspects of the job change. Ghost writers are usually pretty flexible. However, they won’t know if their work isn’t meeting your expectations if you don’t let them know up front.

The best way to deal with a ghostwriter on an e-book production is to first tell them generally what your expectations are. How many pages or how many words you are expecting. Then you will want to negotiate on price. Generally speaking, this can be based on whatever the writer wants to base it on and that’s just the way it is. For instance, some writers will choose to charge a certain rate per word such as five cents per word. Some writers will charge a per page rate such as ten dollars per page, which is pretty common with the growing marketplace for e-book ghost writers. Other writers will charge less on the front end but want a percentage of the sales on the back end. The fees just vary by writer and can even vary by the topic. For instance, some writers will write an e-book on Sharks for $2000 and turn around and write an e-book on famous people for $500. Why? Because the book on famous people appeals to the writer and sharks don’t so the writer may feel like she will need to charge more due to the research involved.

Ghost writers are usually happy to tell you how they come up with their fees for a project. Even if the way the writer derives at the fee sounds ridiculous, they will usually tell you. What do they care how it sounds? Right now, it’s a writer’s market and they can pretty much set their own fees and name their own price. This is another reason ghost writers for e-books should be found on Elance Marketplace. As an individual searching for a writer, you can easily post a job on Elance and then allow the writers to bid on the job and what they feel like they can write the e-book for at the time. This enables you the opportunity to find the cheapest bidder or the best writer for the material at hand.

When hiring an e-book ghost writer, remember these writers are ghost writers for probably countless clients. They are unable to sign non-compete agreements so don’t ask for something so ridiculous. They aren’t going to sign a non-compete and if they do, then they aren’t a true professional who plans on writing very long so you never know what you may end up with on paper. However, if you have a writer who chooses to write for you on sensitive material that you need closely guarded, they may sign a non-disclosure for the material you deem secretive or need protected.

When hiring a ghost writer to write an e-book, it’s a good idea to set milestones with them but not too strict of milestones because true writers are a different breed altogether. Some of them will write for 24 hours straight when their creative juices are in over drive and some of them will write on a strict schedule. The best thing to do is to set a deadline for the table of contents or a rough outline for you to approve and then a final deadline to receive the material by a certain date. When dealing with a ghost writer on e-books, you probably aren’t going to receive the e-book in parts. It is too much aggravation for the writer to stop and start on the submissions of the book in parts.

If you find a ghost writer for your e-books, then take the time to follow up with them but let them fly with it. You have to trust that they will complete the work in a timely fashion while allowing them the time to write freely. If you have a ghost writer working on the material of the book, then you are free to choose your next project or you can begin marketing the material at hand. After all, most of your writers have no interest in marketing the material or being a part of the marketing. If they have to do that then they can easily write and promote their own material. Ghost writers want to write and if you are lucky enough to find a good one, then he or she will make you mon
ey because they can free you up to market and promote what it is you want to promote or market!




How to Write Keyword Density Articles

Wednesday 14 March 2007 @ 5:49 pm

If you want to learn how to write keyword density articles, you’ve come to the right place. Articles that meet the density rules for keywords get better rankings on the search engine results pages and therefore, more visitors to the website containing the article.

It is not difficult to write keyword dense articles nor is it hard to learn how. There are simple rules to follow, largely based on the techniques for getting a great ranking in Google’s search engine. It is fortunate that most other search engines, while not usually as sophisticated as Google, are usually happy with the keyword articles written to these guidelines.

Keyword density optimized articles usually have a density rate of about 4% for the primary keyword. If you have more than 5% density, you will be penalized by the search engines. There are tools to help you learn what your keyword density is in any article. Textalyser is one example, but there are many, many others. Simply go to a search engine and search on the phrase “free keyword density checker” and you’ll find many results. Choose one that you like and use it to check the density of keywords so you know how to adjust articles for the best optimization.

A great keyword density technique is to use keyword variations. You should also realize that you can use the different words of a keyword phrase mixed with other words in between and still have it recognized by the search engines as a keyword phrase, provided it is identified as a keyword in your meta-tags.

With millions of pages on the Internet today, learning how to write keyword density articles can make all the difference in whether your website is a big hit or a total failure. Whether you market something or simply provide information along with the use of advertising to support your overhead, unless your content is written with keyword density in mind, no one will know how to find your articles.




Self Publishing Your Written Words

Monday 12 March 2007 @ 5:50 pm

If you are unable to find a publisher who will consider your work, then maybe you should consider self-publishing. Why throw away a work of art without at least trying to get it into the hands of the right person who will read and enjoy the material.

Several works of self-publishing material have ended up being picked up by a publisher simply because they were successful well-written manuscripts which someone chose to self-publish. In these cases the self publishing paid off for the writer. In many cases, the writer of the self-published material took a big leap of faith in self-publishing and their gamble paid off in a big way.

Self-publishing is not the same as contacting an e-book publisher who is a reputable company putting books into electronic and trade paperbook formats. Self publishers are in a class of their own and can be located online under keyword searches. Self published material can be a very lucrative business if you are lucky enough to get the material in the hands of a publisher who will help you get everything you need together. Then, you will need to be dedicated to making the book a rapid success by taking the time to promote the book effectively within bookstores, online and through other measures which are recommended to the self-published author.

Remember, just because many titles are a success in the self-published market, doesn’t mean they all are. In fact, that is rarely the case. The market can be very difficult at times and publishers find they rarely pick up a self published title and run with it but there are those rare exceptions for exceptional work.

Before you try to self-publish, do use all measures to get the book published by a major publisher or by an electronic publisher first. Then, if you are successful in those markets you will likely find that you don’t need to ever use self-publishing methods unless you just want to do it for a special book or project.




How to Write SEO Articles

Saturday 10 March 2007 @ 5:51 pm

Everyone today is learning how to write SEO articles. What are SEO articles? SEO stands for “Search Engine Optimized” and it means that the article is written in a way that will attract the search engine spiders and result in good rankings in the search engine results.

Today, Google is the largest and most used search engine, so most people write SEO articles to Google’s preferred standards. This also happens to make the other search engines happy as well. SEO rules change from time to time as Google becomes more sophisticated, but there are a few basics that remain the same.

Meaningful keywords or keyword phrases that identify what the article is about must be selected. Usually, three keywords are used in a single article. The primary keyword should be contained in the title of the article as well as in the first sentence of the text, as close to the front of the sentence as possible. The secondary keyword must be contained in subsequent paragraphs of the text, as must the tertiary keyword or keyword phrase.

Throughout the article’s text, variants of the keyword or keyword phrase can be used. For example, if you primary keyword happens to be “health” you might use the words well-being, healthiness, healthy, unhealthy, sick, ill and even healthcare are variants of the keyword. The smarter search engines will pick this up.

Keyword placement is also important when learning how to write SEO articles. By using the exact keyword phrase once and then using the words of the keyword phrase separated by a few other words can increase your SEO ranking. For example, “healthcare practitioner” as a keyword phrases could also appear in the text as “healthcare providers and practitioners” and still count toward keyword density.

Optimal SEO articles usually have a keyword density of about 4% for the main keyword and 1.5% for the other keywords. Articles with too high a keyword density will score lower on the search engine rankings than those that meet the density optimization rules.

As your articles are ranked by search engines, you’ll find that what is known as keyword spamming, packing an article full of keywords creating an abnormally high density, will result in your article failing to show up in the search results. This is to prevent people from creating nonsense articles that are just strings of keywords.

Other penalties include trying to hide keywords by using white on white text or black on black text. The smart search engine crawlers of today recognize this trick and it will not help with your SEO article ranking.

By learning how to write SEO articles, your web content can attract visitors to your website. Today, web content must be valuable for people to want to visit any website, but even if you have great information but it is written in a way that the search engines will not index it and place it high in the search engine results, your information may never be read by anyone except you.




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