How do you attract prospects and what do you offer them as a value resource. Think about this for a minute because I’m about to reveal an MLM strategy which could change the fortunes of your business.

What is this MLM strategy? Offer your prospects something of value before you even think about showing them your primary business opportunity.

I bet you are thinking “what is this guy on about? What value?” Here’s my story…back in 2001, I was looking at creating an extra income after moving states because I went from living in a relatively inexpensive city to one where every dollar you made counted.

I looked at several network marketing opportunities but would you believe, not one offered an MLM strategy I was interested in and each distributor I spoke to only wanted to tell me how great their company was and how brilliant the products were.

Then one morning in June of 2001, I returned from an exercise run and checked my mail. There was a four page report among the official mail and my first reaction was…”junk!” But, I had time on my hands so I read it anyway.

To say I was engrossed with the message was an understatement and I had no hesitation in leaving a message on the toll free number provided. It just talked about the difference between the rich and the poor and provided a host of tips on how to improve one’s financial situation.

The person who attracted my curiosity did something different. He offered me value and he presented himself as an expert. It’s a great MLM strategy and one you can apply to your business today.