Identify Your Target Audience –most importantly, get the language and the country right. It does you absolutely no good to market upscale espresso machines (i.e. American market) to the Congo.

1. Refine Your Keywords as if you were Panning for Gold – because you ARE, in a sense, panning for gold. Test different levels of targeted keywords. There are three levels of targeting for your Google keywords: Broad match,
Phrase match and Exact match.affilorama .
• Broad match – Let’s say one of your “dog training” keyword phrases is dog house training. Anytime someone searches for either dog house or training your Google ad will appear. So if someone is searching for fitness training or training my pet fish, your ad will appear. People searching for affilorama review are probably not going to purchase your dog training product - therefore you have just wasted 1 Google impression.

• Phrase match – To Phrase match a keyword, place quotation marks “……” around your keywords. For example: “dog toilet training at home”. Every time someone searches for any of these keywords, your ad will appear. For instance, if I search for home toilet training for my dog, the “dog toilet training” ad would appear.

• Exact match – To exact match your keywords, place brackets [……] around your keyword phrase. This will ensure that your ad will only appear when someone searches for your exact keywords, in the exact order you have specified. For example: If you set the keyword affilorama mark ling [dog toilet training at home], your ad will only appear when someone searches for any part of your keyword phrase in the exact order. And if someone searches for dog training home, your ad will appear, as all their search terms are contained in your [] keyword phrase. If someone searches for toilet training dog, your ad will NOT appear as their search term is not in the same order as your keyword phrase.

Testing keyword matching options is very advantageous, as the more refined your targeting, the more likely your ad is to be clicked on and your product bought. Targeting traffic specifically means a higher CTR and a lower Cost per Conversion. For more information on keyword matching, visit: www.adwords.google.com
Include targeted keywords - in the headline and in the description of the ad. Google will highlight searched keywords in bold in the ad.