Boston Globe - The French advertising giant Publicis Groupe has completed its purchase of Digitas Inc. , a Boston marketing firm that focuses on the Internet. In December, Publicis disclosed an agreement to buy Digitas for $1.3 billion, a premium of nearly 30 …

Original post by Knowledge@Wharton and software by Elliott Back

PR Inside - Wiworks, Inc. is a Utah based provider of advanced Internet tools including Web Design, Marketing, SEO, Hosting and business consulting. From their base of operations in Sandy, Utah they have been creating successful online business operations since …

Original post by Knowledge@Wharton and software by Elliott Back

Forbes - The judging panel consists of leading members of the travel community, as well as professionals in the advertising, public relations and Internet marketing field. Their scores are determined and tallied independently of one another and are verified …

Original post by Knowledge@Wharton and software by Elliott Back

There is no stronger force in marketing than word of mouth. A salesperson, or evangelist, as they like to be called nowadays, has no leverage or influence greater than the authentic voice of a friend, or the experienced voice of a fellow consumer. In fact, as a new study reveals, consumers are not really loyal to any one form of media, often using several types in conjunction with each other, …

Original post by Maureen Farrell and software by Elliott Back

Webinar Resources, a leading professionalservices company offering Web-enabled interactive, on-demand presentationdelivery, has joined with ExactTarget to provide permission-based emailmarketing services as an ExactTarget agency partner.

Original post by Maureen Farrell and software by Elliott Back

WebProNews - There is no stronger force in marketing than word of mouth. A salesperson, or evangelist, as they like to be … Internet Business: Marketing: Small Business: WebProNews MarketingNewz SmallBusinessNewz WebProWorld AdvertisingDay PromoteNews EcommNewz SalesNewz …

Original post by Knowledge@Wharton and software by Elliott Back

Forbes - This allows for a higher customer return rate through ‘top of mind awareness,’ which translates to a higher department ROI,” said Drew Ament, Internet Marketing Director, Van Tuyl Automotive of Phoenix, Arizona. “Dealerships already consider IMN …

Original post by Maureen Farrell and software by Elliott Back